“Time is precious and consumers want effective products that will produce the results they desire pretty quickly, while containing clean ingredients. Most of what we as consumers are looking for are products that will work and that have specific ingredients based on research and familiarity with certain active ingredients,” she told Happi.
They are very savvy and often do a lot of research on their own.
#Radiant dermatology skin
“I believe today’s consumers seek products with active ingredients to address skin care concerns and issues. Retinol, bakuchiol, rambutan and ferulic acid work synergistically to help support skin’s natural collagen production.Īccording to Yewande Masi, founder of Ornami Skincare, Chicago, shoppers are becoming more knowledgeable about what exactly is an active. His latest launch is an Advanced Retinol + Ferulic Intense Wrinkle Cream, a hydrating anti-aging treatment powered by Phyto-Retinol Blend to visibly transform skin and repair the moisture barrier for a visibly lifted, ageless look. “With the data supporting active ingredients and their efficacy, it is a no brainer to look for skin care products with active ingredients.”įor the best results, consumers should look for active ingredients that target their specific concern, said Dr. It makes sense that they want to spend their money on something that actually works and is going to give their skin long term benefits,” he told Happi. “Consumers are looking for products that are going to deliver real results. Dennis Gross is an advanced retinol cream.
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